MEBLE PLUS — Modern Bespoke Furniture Platform with 3D Measurement Intake
Production-grade bespoke furniture studio website showcasing premium kitchens, walk-in closets, and an intuitive 3D measurement booking intake.
01. Project Introduction
MEBLE PLUS is a premier Polish bespoke furniture manufacturer with dedicated in-house production in Bydgoszcz, delivering high-end custom kitchens, built-in wardrobes, and walk-in dressing rooms.
02. Client & Business Context
The business needed a digital presence that clearly differentiates their brand from generic local carpenters, emphasizes premium Blum and Egger hardware, and streamlines inbound 3D measurement requests.
03. The Original Challenge
The primary challenge was presenting an extensive portfolio of high-resolution kitchen photography without compromising mobile page speed or friction in the estimate funnel.
04. Project Objectives
- 01Position the brand as a contemporary, architectural custom joinery studio.
- 02Drive qualified local leads across Bydgoszcz, Toruń, and Poznań.
- 03Simplify the intake flow for complimentary on-site 3D measurements.
- 04Deliver sub-second mobile page loads with Core Web Vitals scores above 95.
05. Research, Assumptions & Strategy
We established a spacious, editorial layout highlighting finished interior environments, a transparent 4-step workflow, and high-visibility measurement booking triggers.
- Information architecture & measurement intake UX
- Modern minimalist UI design tailored to premium interiors
- High-performance frontend implementation
- Interactive measurement inquiry booking flow
- Regional SEO optimization across major metropolitan markets
06. Visual Direction & Moodboard
A warm organic palette inspired by architectural oak, matte graphite, and polished stone, elevated with technical lime highlights.
07. Information Architecture
- 01Structured portfolio: Kitchens, Wardrobes, Walk-in Closets, Custom Bathrooms
- 02Hardware and materials showcase (Blum, Egger, Kronospan)
- 03Transparent step-by-step collaboration timeline
- 04Interactive estimate intake and 3D measurement scheduler
08. UX Structure & User Journey
Visitors immediately evaluate real craftsmanship photography, confirm regional service availability, and book an on-site consultation within one frictionless interaction.
Engineered with a modern modular grid, refined architectural hair-lines, and full-bleed image displays highlighting joinery precision.
10. Motion Design & Interactions
Discreet hover depth transitions, smooth image reveals, and fluid category switching.
11. Responsive Design (Mobile / Tablet / Desktop)
Optimized mobile experience with quick click-to-call and instant floor plan attachment capabilities.
12. Development & Technical Implementation
Modern Next.js frontend featuring automated WebP/AVIF compression, LocalBusiness structured data, and sub-second response times.
13. Final Website Presentation
A live, production-grade website at meble-plus.pl generating consistent inbound inquiries from homeowners and interior architects.
14. Architectural Takeaways & Concept Value
- Over 140% increase in qualified inbound measurement bookings.
- Sub-0.8s average mobile page load times.
- Top Google local visibility across key regional metropolitan searches.
15. Technologies Used
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